Noun: The state of being enslaved to the habit or practice of using Strava to the point that it is psychologically or physically habit-forming,  to such an extent that its cessation causes severe trauma.


Hi, My name is Kim and I am a Stravadict. That is what we all wish she would say. Maybe its time to start an intervention.

We had just finished the ride this morning and were waiting for the Strava results to come in. As soon as they posted the celebration began. First came the 4 “King of the Mountains” and then the two second best times. I was fine when she showed all of us that she had hit the records. But when she broke into her victory dance, something of a cross between the Funky Chicken and some crazy Zumba move that is when I wanted to call for the intervention. Ok Maybe she wasn’t that bad. When I called her out for bragging she reminded me that what gets measured improves. And that was worth all the bragging we had to endure.

Having worked with organizations on their strategic planning I realize that there is a clarification to this statement. Meaning, if you measure the right things in the right way, your organization will improve.

Why does Strava make us faster? It forces us to push ourselves regularly on rides, it crates competition, and drives us to improve our scores. It also gives us a fun way to create intervals in our rides as we push for Strava points. Ultimately it forces us to work to be faster.

In business sometimes we focus on and measure the wrong things. In other words we are watching and charting lagging measures instead of measuring our progress on leading indicators. This is like measuring the time we spend on our bikes, or miles rather than focusing on the speed at which we are riding. Although you might improve the amount of time you ride you may not get any faster.

What are you measuring in your business?

Is it helping you improve what you want?

If not, maybe it is time to choose different measures.


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