- Get real about your businesses ability to perform in today’s market.
- Look for un-met needs.
- Make sure your strategy can drive your economic engine.
- Have the courage to do it.
Blue Ocean Strategies. This book discusses how businesses are eliminating competition by creating whole new industries where there is a high demand and no competition. In this environment they own 100% of the market share, and the demand for your products or services creates the tailwind that pushes the performance. When you can find this type of market you have 1-5 years to solidify your market share before competition starts. Let’s take a look then at how you can find the Tailwind or Blue Ocean for your organization. I would like to recommend the following steps to begin:You have been there, we all have. You are amazed at how good you feel. You are out on a long ride and your bike all of a sudden feels lighter. You feel faster. You look down at your speedometer and you realize that you are going 26-28 mph without much effort. All your training has paid off. It is about that time that you turn to go back home and you realize, as you start riding in the opposite direction, that you had a significant tail wind. You are now struggling to keep your pace at 20 mph. So you limp home understanding that there is still more work to do. The other day on my way to an engagement with a client in California I was listening to the audio book